I know that we all know of some people that seemingly spend their time of social media like it is nothing. We can all relate to stories about a person who spends tons of hours each day scrolling down Facebook timelines jumping from one profile to the next and their not even paid to do any of those stuff. It just feels wrong sometimes to even just look at the guy and not tell him to get a real life, but then you have to get ready for a real argument. These types are so into updating their digital life that they are more than willing to protect it against any foreign intruders.
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I sometimes stumble across this thought because it pains me that as an internet marketer, at least I get something out of being engaged in social media and they don’t. Then there are days when I feel that there’s a lot more people better at my job than I do. I’m sure there are other internet marketers out there that feel the same I do. It’s actually funny the way I cringe when I see an individual on my friends list, circles and followings that has more online authority than I do. They’ve got more presence than I do because they certainly do a lot more interacting to other people that I can ever accomplish with my day.
Now to defend myself, investing time on social media marketing is far from being the only task of an internet marketer. My day gets spread out towards building back links, creating content for websites, writing blogs posts and managing comments on the sites I’m maintaining. Having said that, I hope you see (for those non-internet marketers reading) that the mistake of spreading your efforts too thin becomes increasingly common as the number of marketing channels multiply as well. That is one clear advantage of those people solely dedicating their day on propagating nonprofit thoughts in social media.
Establishing a social media brand requires a lot of the same actions people wasting away their personal time on Facebook and Twitter does. To catch up, people like me who am doing this as a profession use website tools that provides the service of automating much of the stuff that needs to be done on these separate platforms. The race has begun between programmers, developers and service providers of these websites to present professional the best possible tool to help them with their daily struggles. I’ve recently come across one such tool. It’s called “IFTTT”. Apparently it stands for “if this then that”. I have yet to master all of the capabilities of this website which requires a visitor to sign up and become a user.
I’m sure you’ve used email clients and if you’re familiar with its rules and triggers functionality, the tool I’m telling you about basically works the same way. This new development is another tool that needs to be challenged if someone like me is to move forward. As you can see, the stage where we are in, like sand – is ever shifting.