There are stories about how some companies were founded over a diner table with plans written on paper napkins. For a lot of companies and innovative products this is basically it. A business idea hibernates, it comes together in the unconscious and then projects itself at the most inappropriate times. Ideas men usually have pen and paper always with them in order to write down these ideas. It could happen at a diner, a cafeteria, while eating or driving, or even in the middle of the night. Sometimes these ideas make sense, other times some more analysis is needed before it becomes understandable.
Write It Down and Ponder
At the beginning, an idea is like a hint. There is no proof that it works. It takes some understanding of how an item works, how it can be used and what the current alternatives are. Even with the most common objects like shoes, there are a lot of things which can be done to improve them. Shoes, for instance. Nike grew out of an idea for a better running shoe. It revolutionized the sport of running by introducing the wedge sole. Crocs is another company which grew beyond the founders’ wildest dreams. It was initially thought up as a durable regular everyday plastic shoe.
Protect your Reputation
These ideas germinated and was born of an idea. Usually the idea is to make something better, or to replace a set of things and processes with a single unified item and a simplified process. Either way, you have to ensure that the online reputation of your business is kept solid. Check out Load Spark if you want to learn more on how important positive reviews are in a new business or a start-up.
Sometimes, the initial idea makes sense. Most times, it disrupts the common paradigm and looks like it does not have any chance at success. It requires more thought, and a different perspective.
An idea does not have to make sense to you. However, there is bound to be someone for whom it makes sense. An aerobics shoe does not make sense if nobody does aerobics. The same goes for a yoga mat. You would have to wonder why yoga mats come in off-beat colors like purple, lavender, fuschia and old rose.
You might have to think hard about the idea and look at different perspectives. It is possible that it might not work. You have to find out both why it should work, and why it looks like it won’t. Pick at the small things. As long as it is an idea, you can turn it around and on its head. At some point it will take shape, you would see not only how it work but also why. At this point you would begin to see what it should look like. You would have an idea in your head or in your notes about how large this is.